Displaying posts categorized under

Digital Marketing Observations

Why Google’s Recent SERP Change Means Your Web Site Should Include Photos and Videos

Yesterday, Google announced the release of a new feature in its search engine results pages (SERPs): the inclusion of more images that match the search inquiry. Google began offering images as part of the SERP a while back (along with video as well), but images were confined to just a few results and were displayed [...]

How Google Music’s Launch Can Help Google TV

There’s some exciting news coming out today about Google.  Starting today, Google Music is launching in beta form.  Google Music, in short, is a cloud-based (read: Internet) service where users can upload their music files and then access that music on other devices they use.  Most notably, any phone using the Android OS (hey, I’ve got [...]

How Lands’ End Went the Extra Mile to Help On Our Adoption Journey

The social media team at Lands’ End went the extra mile to help me with an order I placed for clothing and gear I needed for my adoption trip to Ukraine. The story that follows is a textbook way of how a company can use social media to help customers resolve difficulties and it made me a fan for life!

Running in the Bluffton Oyster Festival 5K and Some Digital Marketing Observations

My family and I were on vacation in Hilton Head, SC last week.  Hilton Head is one of my favorite places as it is very quite, relaxing and decidedly non-commercial (no neon signs, no Wings beach stores selling trinkets, etc.).  For this year’s trip, we decided to mix in a new activity– running in a [...]